Last year, when I did my yearly reflections thought I would not have much to say. But it turned out I had. Well, this year quite a few...

Recent investigations have revealed a concerning trend - fossil fuel companies are increasingly turning to influencers to promote their...

It is not new to hear that Meta got another fine for its advertising practices. This one is fresh out of the oven and it is coming with a...

I know I have not been scrabbling for a while but I was busy with exciting projects that I will be announcing very soon. And of course, I...

Almost every month, we hear about some new challenge that is confronting my fellow marketers. I am sure by now all of you have seen this...

We are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...

I had a recent training where I engaged 16 years old and thanks to them I was introduced to a new application called BeReal. It seems...

The last time I was here writing something was December 2022. I thought, okay this year I will start with the highest motivation and I am...

It is my favorite time of the year, and I am sure for many of you is the same. When we write our new year resolutions, receive and give...

As you can understand from the title, I will be sharing my experience with TikTok in this post. Not so long ago, for research purposes, I...

If you have liked my previous personal post about the EmpoderaLive conference, then you may like this one too since I will be talking...

I do not know where to start when I am this excited and pumped. I spent the last 3 days in beautiful sunny Malaga learning, engaging, and...

Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...

I am back after a month's break. I was back home in Turkey with my family enjoying a well-deserved holiday. As you can guess, the topic...

Ah, that time of the year... As many of you are excited by Champions League, Oscars, and Formula 1, I am excited by Cannes Lions Awards...

We all know that Gen Z is more conscious than previous generations no matter how they might look on the outside. Is that out of fear for...

Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...

Did I tell you that if you are a marketer you need to be updating yourself constantly? This reel from the CIM sums it up very much for...

If you have not hold a book/e-reader in the past 12 months, probably it is best if leave this blog post and go back to your errands :) I...

When was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...