EmpoderaLIVE 2022 Conference Wrap-Up
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I do not know where to start when I am this excited and pumped. I spent the last 3 days in beautiful sunny Malaga learning, engaging, and...
Asli Cazorla Milla
Sep 15, 20222 min read
Marketing in times of Mourning
Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...
Asli Cazorla Milla
Aug 24, 20222 min read
It is Time to Talk About the Ugly Truth: Inflation
I am back after a month's break. I was back home in Turkey with my family enjoying a well-deserved holiday. As you can guess, the topic...
Asli Cazorla Milla
Jun 28, 20222 min read
Cannes Lions 2022: What Have You Missed?
Ah, that time of the year... As many of you are excited by Champions League, Oscars, and Formula 1, I am excited by Cannes Lions Awards...
Asli Cazorla Milla
Jun 13, 20221 min read
Slow Fashion Must Matter to All
We all know that Gen Z is more conscious than previous generations no matter how they might look on the outside. Is that out of fear for...
Asli Cazorla Milla
May 31, 20221 min read
Insights Competition: LinkedIn, TikTok, and More to Come
Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...
Asli Cazorla Milla
May 20, 20222 min read
A Marketer's Nightmare or Opportunity: GA4
Did I tell you that if you are a marketer you need to be updating yourself constantly? This reel from the CIM sums it up very much for...
Asli Cazorla Milla
May 2, 20222 min read
Favourite Marketing Books of All Time
If you have not hold a book/e-reader in the past 12 months, probably it is best if leave this blog post and go back to your errands :) I...
Asli Cazorla Milla
Apr 22, 20221 min read
Social Entertainment is Here to Stay
When was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...
Asli Cazorla Milla
Apr 11, 20221 min read
A Brand is Resisting All and Doing Great: LUSH
It was roughly 2.5 years ago, I believe. I was running my Special Topics in Marketing class with senior year students. I remember...
Asli Cazorla Milla
Mar 29, 20221 min read
Have You Deleted Your Clubhouse Yet?
I remember myself asking my sister to ask her network if they can refer me to join Clubhouse. This has happened exactly on 13 February...
Asli Cazorla Milla
Mar 17, 20221 min read
Post Covid Offline CX Changes
Let's be honest. How many of us are not happy with the changes that happened in retail design after coronavirus? Perhaps we all needed...
Asli Cazorla Milla
Mar 8, 20222 min read
Flexibility, Career Gap Bias and Women in Marketing
It is weird to still talk about such issues on 8th of March, 2022. I hesitated to write about these issues as I do not want to think that...
Asli Cazorla Milla
Feb 28, 20221 min read
Gamification at it's best: Wordle
When was the last time you shared about any game on your phone? Especially if you are in your mid 30's, the answer might be never. But in...
Asli Cazorla Milla
Feb 22, 20221 min read
When You Can No Longer Go Left, Turn Right: TikTok
Let's start with some confessions. I am 33 years old and I am not on TikTok. But since this is my profession, since day 1 of the launch,...
Asli Cazorla Milla
Feb 17, 20221 min read
An Old Story Wrapped Up in Different Name: Metaverse
Yes, I resisted my inner voice to not to write up about Metaverse but, here I am, writing about it. When Zuckerberg explained this idea...
Asli Cazorla Milla
Feb 8, 20221 min read
Demographics: Expectations vs Reality
If you are a Business graduate or working in the field probably you have heard about the importance of STP (Segmentation, Targeting and...
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