Industry Work

Besides teaching and research, it is crucially important for me to stay in contact with the latest trends and upgrade my marketing skills. Below are a few of the work areas that I operate.

Image by Luca Bravo

Business Mentoring

Currently, I am mentoring small startups in Oportunitas IMF, Spain. My main responsibilities are accompanying the entrepreneur in the development process of their business, helping to reinforce the entrepreneur's project and to support it in the resolution of concerns and problems in the area of digital marketing, and contributing to the promotion of the social and labor insertion of groups traditionally excluded from the banking sector in Spain. If you wish to know more about Oportunitas please click on the link.

Image by Karine Germain

Digital Marketing

My latest industry work was conducted at the American University in the Emirates. I worked to devise a digital marketing strategy under a crisis communication task force created in response COVID-19 pandemic. Setting up content strategy, creating blogs for each college, and creating content were a few of the things I did. I am also a Certified Digital Marketing Professional(CDMP) and a holder of many certificates such as Hubspot, Google, and Facebook. In the past, I worked as Marketing Specialist and Content Creator for SMEs. If you want to collaborate with me on digital marketing please drop me a line.

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Trainings and Workshops

I created several pieces of training mainly for academia.Some of them included Entrepreneurship, Soft Skills, E-Sports Marketing, Social Media Dark Sides, Moodle, and Online Education. Trainings can be delivered online or offline depending on the location and the necessity. If you want to discuss your training needs, please drop me a line.