Let’s talk about something that rarely makes it onto CVs, award stages, or LinkedIn being a good person . The kind of person who’s...

I missed April but I am here for May. Let’s talk about greenwashing. Again. Yes, it’s 2025, and we’re still here, applauding glossy...

I decided to write about Tony's after a recent conversation with my dear friend, Haytham. He told me the beautiful story behind this...

Okay, let’s be real for a second: Who doesn’t love a good trip down memory lane? Whether it’s that old 90s cartoon you used to watch, the...

Let’s talk about the great DEI debate. No, it’s not a hot new Netflix drama – it’s the ongoing saga of brands deciding whether they...

Yes, I am a bit late for this one but the end-of-year rush got to me, As the year wraps up, I’m not here to give you a typical “I did...

I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

Oreo, the cookie that so many of us grew up with, has dropped a bombshell in Spain. A huge billboard in Madrid, Valencia, Barcelona, and...

I had to talk about it, you know it... Sustainability, Greenpeace, and Dove, all in one news, come on. It would not be fair If I did not...

As we gear up for the Paris 2024 Olympics and Paralympics, much of the focus has been on the games themselves. However, there’s an...

In the world of advertising, brands wield immense power to shape societal norms and influence behavior. However, with great power comes...

I am loud and clear on how I feel about AI and its usage. As long as it is used for the benefit of society without creating any digital...

I realized that I’ve not talked about Reddit at all here. And that’s my bad, sorry. I should have expressed with a few words how I feel...

We all know that in today's rapidly evolving digital landscape, it can be challenging to be up-to-date all the time. As a marketer,...

Every time I come here I say to myself that I won't talk about AI but I seem not to be doing that promise well. Last week, we all read...

I know I have been away for a while but I was busy with some other projects at work and now I can write some few words about a news that...

Last year, when I did my yearly reflections thought I would not have much to say. But it turned out I had. Well, this year quite a few...

Recent investigations have revealed a concerning trend - fossil fuel companies are increasingly turning to influencers to promote their...

It is not new to hear that Meta got another fine for its advertising practices. This one is fresh out of the oven and it is coming with a...

I know I have not been scrabbling for a while but I was busy with exciting projects that I will be announcing very soon. And of course, I...