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It's All About Being a Good Person
Let’s talk about something that rarely makes it onto CVs, award stages, or LinkedIn being a good person . The kind of person who’s...

Asli Cazorla Milla
Jun 242 min read


On Greenwashing and the Business of Denial
I missed April but I am here for May. Let’s talk about greenwashing. Again. Yes, it’s 2025, and we’re still here, applauding glossy...

Asli Cazorla Milla
May 302 min read


It's Not Willy Wonka, It's Better and with a Great Purpose
I decided to write about Tony's after a recent conversation with my dear friend, Haytham. He told me the beautiful story behind this...

Asli Cazorla Milla
Mar 312 min read


Nostalgia is Not just for Old People
Okay, let’s be real for a second: Who doesn’t love a good trip down memory lane? Whether it’s that old 90s cartoon you used to watch, the...

Asli Cazorla Milla
Feb 202 min read


The DEI Dilemma: What's in it for Brands?
Let’s talk about the great DEI debate. No, it’s not a hot new Netflix drama – it’s the ongoing saga of brands deciding whether they...

Asli Cazorla Milla
Jan 302 min read


A not-so-typical year-in-review post
Yes, I am a bit late for this one but the end-of-year rush got to me, As the year wraps up, I’m not here to give you a typical “I did...

Asli Cazorla Milla
Dec 30, 20242 min read


Will I Share This Article on X? Highly Possible
I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

Asli Cazorla Milla
Nov 22, 20242 min read


Mysterious Once Again: OREO's Goodbye in Spain
Oreo, the cookie that so many of us grew up with, has dropped a bombshell in Spain. A huge billboard in Madrid, Valencia, Barcelona, and...

Asli Cazorla Milla
Oct 3, 20242 min read


Dove, Greenpeace, and Sustainability: I Had to Comment
I had to talk about it, you know it... Sustainability, Greenpeace, and Dove, all in one news, come on. It would not be fair If I did not...

Asli Cazorla Milla
Sep 12, 20242 min read


The Paris 2024 Paralympics: A Branding Lesson in Inclusivity and Humor
As we gear up for the Paris 2024 Olympics and Paralympics, much of the focus has been on the games themselves. However, there’s an...

Asli Cazorla Milla
Aug 28, 20242 min read


The Hidden Cost of Toxic Masculinity in Advertising
In the world of advertising, brands wield immense power to shape societal norms and influence behavior. However, with great power comes...

Asli Cazorla Milla
Jul 17, 20242 min read


Updates on the AI Landscape in EU: EU’s New AI Office
I am loud and clear on how I feel about AI and its usage. As long as it is used for the benefit of society without creating any digital...

Asli Cazorla Milla
Jun 18, 20242 min read


Reddit’s Untapped Potential for Marketers
I realized that I’ve not talked about Reddit at all here. And that’s my bad, sorry. I should have expressed with a few words how I feel...

Asli Cazorla Milla
May 20, 20242 min read


The Value of Staying Current: Why I am a CIM Member?
We all know that in today's rapidly evolving digital landscape, it can be challenging to be up-to-date all the time. As a marketer,...

Asli Cazorla Milla
Apr 29, 20242 min read


Lost in Translation: When AI Meets Images
Every time I come here I say to myself that I won't talk about AI but I seem not to be doing that promise well. Last week, we all read...

Asli Cazorla Milla
Mar 5, 20242 min read


Is Snapchat's New Strategy the Key to Social Media Innovation?
I know I have been away for a while but I was busy with some other projects at work and now I can write some few words about a news that...

Asli Cazorla Milla
Feb 6, 20242 min read


Reflections on 2023: My Year in Review
Last year, when I did my yearly reflections thought I would not have much to say. But it turned out I had. Well, this year quite a few...

Asli Cazorla Milla
Dec 21, 20232 min read


Influencers Are Afraid: The Greenwashing Challenge
Recent investigations have revealed a concerning trend - fossil fuel companies are increasingly turning to influencers to promote their...

Asli Cazorla Milla
Nov 1, 20232 min read


A New Fine for Meta: Future of Digital Ads in EU
It is not new to hear that Meta got another fine for its advertising practices. This one is fresh out of the oven and it is coming with a...

Asli Cazorla Milla
Sep 5, 20232 min read


A Fresh and Purposeful Platform: WaterBear
I know I have not been scrabbling for a while but I was busy with exciting projects that I will be announcing very soon. And of course, I...

Asli Cazorla Milla
Aug 16, 20232 min read
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