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The Joke’s on Us: Why Brands Fear Being Funny
Picture this: you’re watching an ad, it makes you laugh, and you actually remember the brand. Not only remember it, but maybe even like...
Asli Cazorla Milla
Sep 302 min read


The Buzzword Black Hole: Where Clarity Goes to Die
Let's be honest. We marketing people love to use our own jargon. However, lately this has gone a little bit out of control, do not you...
Asli Cazorla Milla
Jul 252 min read


It's All About Being a Good Person
Let’s talk about something that rarely makes it onto CVs, award stages, or LinkedIn being a good person . The kind of person who’s...
Asli Cazorla Milla
Jun 242 min read


On Greenwashing and the Business of Denial
I missed April but I am here for May. Let’s talk about greenwashing. Again. Yes, it’s 2025, and we’re still here, applauding glossy...
Asli Cazorla Milla
May 302 min read
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