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EmpoderaLIVE 2022 Conference Wrap-Up

I do not know where to start when I am this excited and pumped. I spent the last 3 days in beautiful sunny Malaga learning, engaging, and...

Marketing in times of Mourning

Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...

Cannes Lions 2022: What Have You Missed?

Ah, that time of the year... As many of you are excited by Champions League, Oscars, and Formula 1, I am excited by Cannes Lions Awards...

Slow Fashion Must Matter to All

We all know that Gen Z is more conscious than previous generations no matter how they might look on the outside. Is that out of fear for...

Favourite Marketing Books of All Time

If you have not hold a book/e-reader in the past 12 months, probably it is best if leave this blog post and go back to your errands :) I...

Social Entertainment is Here to Stay

When was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...

Have You Deleted Your Clubhouse Yet?

I remember myself asking my sister to ask her network if they can refer me to join Clubhouse. This has happened exactly on 13 February...

Post Covid Offline CX Changes

Let's be honest. How many of us are not happy with the changes that happened in retail design after coronavirus? Perhaps we all needed...

Gamification at it's best: Wordle

When was the last time you shared about any game on your phone? Especially if you are in your mid 30's, the answer might be never. But in...

Demographics: Expectations vs Reality

If you are a Business graduate or working in the field probably you have heard about the importance of STP (Segmentation, Targeting and...