Every year, we crown a Word of the Year as if language were a Eurovision contestant. Sometimes it’s profound. Sometimes it’s confusing. Sometimes it’s just… 6–7 . But this year, according to social data and cultural impact, the word that ruled the internet wasn’t a tech term, a political concept, or an AI acronym. It was “aura.” Yes. Aura. Vibes, energy, presence. That intangible something people have or desperately try to manufacture online. And somehow, it racked up 31.9

No, I do not have a podcast. But I occasionally listen to some of them. Recently, I came across this new collaboration that I think you may like to know. So TikTok and iHeartMedia are teaming up. The social-video giant and the radio/podcast heavyweight have joined forces to build something new: podcasts by TikTok creators, a radio station channel led by trending voices, live event integrations, and more. If you’re in marketing, this is more than another “platform mash-up.” I

Picture this: you’re watching an ad, it makes you laugh, and you actually remember the brand. Not only remember it, but maybe even like...

Let's be honest. We marketing people love to use our own jargon. However, lately this has gone a little bit out of control, do not you...

Let’s talk about something that rarely makes it onto CVs, award stages, or LinkedIn being a good person . The kind of person who’s...

I missed April but I am here for May. Let’s talk about greenwashing. Again. Yes, it’s 2025, and we’re still here, applauding glossy...

I decided to write about Tony's after a recent conversation with my dear friend, Haytham. He told me the beautiful story behind this...

Okay, let’s be real for a second: Who doesn’t love a good trip down memory lane? Whether it’s that old 90s cartoon you used to watch, the...

Let’s talk about the great DEI debate. No, it’s not a hot new Netflix drama – it’s the ongoing saga of brands deciding whether they...

Yes, I am a bit late for this one but the end-of-year rush got to me, As the year wraps up, I’m not here to give you a typical “I did...

I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

Oreo, the cookie that so many of us grew up with, has dropped a bombshell in Spain. A huge billboard in Madrid, Valencia, Barcelona, and...

I had to talk about it, you know it... Sustainability, Greenpeace, and Dove, all in one news, come on. It would not be fair If I did not...

As we gear up for the Paris 2024 Olympics and Paralympics, much of the focus has been on the games themselves. However, there’s an...

In the world of advertising, brands wield immense power to shape societal norms and influence behavior. However, with great power comes...

I am loud and clear on how I feel about AI and its usage. As long as it is used for the benefit of society without creating any digital...

I realized that I’ve not talked about Reddit at all here. And that’s my bad, sorry. I should have expressed with a few words how I feel...

We all know that in today's rapidly evolving digital landscape, it can be challenging to be up-to-date all the time. As a marketer,...

Every time I come here I say to myself that I won't talk about AI but I seem not to be doing that promise well. Last week, we all read...

I know I have been away for a while but I was busy with some other projects at work and now I can write some few words about a news that...