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A Fresh and Purposeful Platform: WaterBear

I know I have not been scrabbling for a while but I was busy with exciting projects that I will be announcing very soon. And of course, I...

Another Challenge for Marketers: DeepFakes

Almost every month, we hear about some new challenge that is confronting my fellow marketers. I am sure by now all of you have seen this...

Creator-Led Marketing and Clicks

We are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...

It's Been a While, Here's Why...

The last time I was here writing something was December 2022. I thought, okay this year I will start with the highest motivation and I am...

EmpoderaLIVE 2022 Conference Wrap-Up

I do not know where to start when I am this excited and pumped. I spent the last 3 days in beautiful sunny Malaga learning, engaging, and...

Marketing in times of Mourning

Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...

Cannes Lions 2022: What Have You Missed?

Ah, that time of the year... As many of you are excited by Champions League, Oscars, and Formula 1, I am excited by Cannes Lions Awards...

Slow Fashion Must Matter to All

We all know that Gen Z is more conscious than previous generations no matter how they might look on the outside. Is that out of fear for...

A Marketer's Nightmare or Opportunity: GA4

Did I tell you that if you are a marketer you need to be updating yourself constantly? This reel from the CIM sums it up very much for...

Favourite Marketing Books of All Time

If you have not hold a book/e-reader in the past 12 months, probably it is best if leave this blog post and go back to your errands :) I...

Social Entertainment is Here to Stay

When was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...

Have You Deleted Your Clubhouse Yet?

I remember myself asking my sister to ask her network if they can refer me to join Clubhouse. This has happened exactly on 13 February...

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