Asli Cazorla Milla
Favourite Marketing Books of All Time
If you have not hold a book/e-reader in the past 12 months, probably it is best if leave this blog post and go back to your errands :) I mean, I do not want you to spend your time scrolling for something that won't be interesting. Time is money, right?
Please do not blame yourselves if you have suffered from distractions and were not able to concentrate for a straight 2 pages while reading a book. This is a common problem that has occurred thanks to our addictions to our screens. I also suffered from this, especially while I was in Dubai. Now that I am in Spain, I dedicate specific times to read my long awaited books. Those who know me would say that I am a fan of the one and only Paulo Coelho and they are so right. But today, I want to share with you my favourite marketing books of all time. Only top 3 though.
1-Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Are you surprised by my choice of author? I do not think so :) As my marketing guru, I could put all the books of Seth Godin in this list but I guess this one is my favorite. It is so easily read as you can finish in a day. This book is definetly cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.
2- Buy.logy by Martin Lindstrom
Anyone who needs to dig deep into the consumer behavior needs to read this book. In this book, Lindstrom presents his findings from three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
3-Content Inc by Joe Pullizi
Those who are in content business know Joe Pulizzi and his work by now. Because let's admit, he is a legend. In “Content Inc,” he does a great job at helping small businesses understand how content marketing works, set realistic expectations, and plan great marketing campaigns.
I am trying my best as a consumer to support the book industry. I still buy print books (sorry, planet). What are your favourite marketing books? Comment below, would love to hear.