I decided to write about Tony's after a recent conversation with my dear friend, Haytham. He told me the beautiful story behind this...

We are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...

I had a recent training where I engaged 16 years old and thanks to them I was introduced to a new application called BeReal. It seems...

Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...

When was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...

When was the last time you shared about any game on your phone? Especially if you are in your mid 30's, the answer might be never. But in...

Let's start with some confessions. I am 33 years old and I am not on TikTok. But since this is my profession, since day 1 of the launch,...

If you are a Business graduate or working in the field probably you have heard about the importance of STP (Segmentation, Targeting and...