Asli Cazorla MillaMar 26, 20232 min readCreator-Led Marketing and ClicksWe are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...
Asli Cazorla MillaMar 6, 20232 min readNew Social Media Alert: Is BeReal Here to Stay?I had a recent training where I engaged 16 years old and thanks to them I was introduced to a new application called BeReal. It seems...
Asli Cazorla MillaSep 14, 20222 min readMarketing in times of MourningTwo days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...
Asli Cazorla MillaApr 21, 20221 min readSocial Entertainment is Here to StayWhen was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...
Asli Cazorla MillaFeb 28, 20221 min readGamification at it's best: WordleWhen was the last time you shared about any game on your phone? Especially if you are in your mid 30's, the answer might be never. But in...
Asli Cazorla MillaFeb 22, 20221 min readWhen You Can No Longer Go Left, Turn Right: TikTok Let's start with some confessions. I am 33 years old and I am not on TikTok. But since this is my profession, since day 1 of the launch,...
Asli Cazorla MillaFeb 8, 20221 min readDemographics: Expectations vs RealityIf you are a Business graduate or working in the field probably you have heard about the importance of STP (Segmentation, Targeting and...