Picture this: you’re watching an ad, it makes you laugh, and you actually remember the brand. Not only remember it, but maybe even like...

Let's be honest. We marketing people love to use our own jargon. However, lately this has gone a little bit out of control, do not you...

Let’s talk about something that rarely makes it onto CVs, award stages, or LinkedIn being a good person . The kind of person who’s...

I missed April but I am here for May. Let’s talk about greenwashing. Again. Yes, it’s 2025, and we’re still here, applauding glossy...

Okay, let’s be real for a second: Who doesn’t love a good trip down memory lane? Whether it’s that old 90s cartoon you used to watch, the...

Let’s talk about the great DEI debate. No, it’s not a hot new Netflix drama – it’s the ongoing saga of brands deciding whether they...

I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

Oreo, the cookie that so many of us grew up with, has dropped a bombshell in Spain. A huge billboard in Madrid, Valencia, Barcelona, and...

As we gear up for the Paris 2024 Olympics and Paralympics, much of the focus has been on the games themselves. However, there’s an...

I realized that I’ve not talked about Reddit at all here. And that’s my bad, sorry. I should have expressed with a few words how I feel...

We all know that in today's rapidly evolving digital landscape, it can be challenging to be up-to-date all the time. As a marketer,...

I know I have been away for a while but I was busy with some other projects at work and now I can write some few words about a news that...

It is not new to hear that Meta got another fine for its advertising practices. This one is fresh out of the oven and it is coming with a...

Almost every month, we hear about some new challenge that is confronting my fellow marketers. I am sure by now all of you have seen this...

I had a recent training where I engaged 16 years old and thanks to them I was introduced to a new application called BeReal. It seems...

As you can understand from the title, I will be sharing my experience with TikTok in this post. Not so long ago, for research purposes, I...

Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...

I am back after a month's break. I was back home in Turkey with my family enjoying a well-deserved holiday. As you can guess, the topic...

We all know that Gen Z is more conscious than previous generations no matter how they might look on the outside. Is that out of fear for...

Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...