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Asli Cazorla Milla
Nov 22, 20242 min read
Will I Share This Article on X? Highly Possible
I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....


Asli Cazorla Milla
Oct 3, 20242 min read
Mysterious Once Again: OREO's Goodbye in Spain
Oreo, the cookie that so many of us grew up with, has dropped a bombshell in Spain. A huge billboard in Madrid, Valencia, Barcelona, and...


Asli Cazorla Milla
Aug 28, 20242 min read
The Paris 2024 Paralympics: A Branding Lesson in Inclusivity and Humor
As we gear up for the Paris 2024 Olympics and Paralympics, much of the focus has been on the games themselves. However, there’s an...


Asli Cazorla Milla
May 19, 20242 min read
Reddit’s Untapped Potential for Marketers
I realized that I’ve not talked about Reddit at all here. And that’s my bad, sorry. I should have expressed with a few words how I feel...


Asli Cazorla Milla
Apr 28, 20242 min read
The Value of Staying Current: Why I am a CIM Member?
We all know that in today's rapidly evolving digital landscape, it can be challenging to be up-to-date all the time. As a marketer,...


Asli Cazorla Milla
Feb 6, 20242 min read
Is Snapchat's New Strategy the Key to Social Media Innovation?
I know I have been away for a while but I was busy with some other projects at work and now I can write some few words about a news that...


Asli Cazorla Milla
Sep 4, 20232 min read
A New Fine for Meta: Future of Digital Ads in EU
It is not new to hear that Meta got another fine for its advertising practices. This one is fresh out of the oven and it is coming with a...


Asli Cazorla Milla
Jun 15, 20232 min read
Another Challenge for Marketers: DeepFakes
Almost every month, we hear about some new challenge that is confronting my fellow marketers. I am sure by now all of you have seen this...


Asli Cazorla Milla
Mar 6, 20232 min read
New Social Media Alert: Is BeReal Here to Stay?
I had a recent training where I engaged 16 years old and thanks to them I was introduced to a new application called BeReal. It seems...


Asli Cazorla Milla
Nov 25, 20222 min read
I Never Thought I Would Say This: I'm on TikTok
As you can understand from the title, I will be sharing my experience with TikTok in this post. Not so long ago, for research purposes, I...


Asli Cazorla Milla
Sep 14, 20222 min read
Marketing in times of Mourning
Two days ago I received an email from an association I am proudly a member of for 4 years, the Chartered Institute of Marketing(CIM). It...


Asli Cazorla Milla
Aug 23, 20222 min read
It is Time to Talk About the Ugly Truth: Inflation
I am back after a month's break. I was back home in Turkey with my family enjoying a well-deserved holiday. As you can guess, the topic...


Asli Cazorla Milla
Jun 12, 20221 min read
Slow Fashion Must Matter to All
We all know that Gen Z is more conscious than previous generations no matter how they might look on the outside. Is that out of fear for...


Asli Cazorla Milla
May 30, 20221 min read
Insights Competition: LinkedIn, TikTok, and More to Come
Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...


Asli Cazorla Milla
May 19, 20222 min read
A Marketer's Nightmare or Opportunity: GA4
Did I tell you that if you are a marketer you need to be updating yourself constantly? This reel from the CIM sums it up very much for...


Asli Cazorla Milla
May 1, 20222 min read
Favourite Marketing Books of All Time
If you have not hold a book/e-reader in the past 12 months, probably it is best if leave this blog post and go back to your errands :) I...


Asli Cazorla Milla
Apr 21, 20221 min read
Social Entertainment is Here to Stay
When was the last time you watched a full-length entertainment on your TV with all the ads and everything else. I bet, you won't be...


Asli Cazorla Milla
Mar 28, 20221 min read
Have You Deleted Your Clubhouse Yet?
I remember myself asking my sister to ask her network if they can refer me to join Clubhouse. This has happened exactly on 13 February...


Asli Cazorla Milla
Mar 17, 20221 min read
Post Covid Offline CX Changes
Let's be honest. How many of us are not happy with the changes that happened in retail design after coronavirus? Perhaps we all needed...


Asli Cazorla Milla
Feb 28, 20221 min read
Gamification at it's best: Wordle
When was the last time you shared about any game on your phone? Especially if you are in your mid 30's, the answer might be never. But in...
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