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  • Writer's pictureAsli Cazorla Milla

I Never Thought I Would Say This: I'm on TikTok

As you can understand from the title, I will be sharing my experience with TikTok in this post. Not so long ago, for research purposes, I downloaded TikTok but when I realized that I had no friends to follow (thanks to our generation) I deleted the app. Now, I am on TikTok as a follower not as a creator and I learned a great deal about this social media channel thanks to my work at Cibervoluntarios.

Some of you may know by now that I am a proud social media lover and an advocate if it is used wisely, correctly, and in a secure manner. Besides my day-to-day teaching for marketing students at universities, I also volunteer to educate and inform the Spanish society about the digital breaches that they might face using technology. My recent training took place at a local school dedicated to teenagers. Cibervoluntarios made a collaboration with TikTok and created an educative program called Campus TikTok. Since I decided to take a challenge I said, why not learn about this app and show how teenagers can use it to tell their story, and create their own brand and digital identity?

The more I dived into it, the more I appreciated the measures they are taking against gender violence, cyberbullying, and data privacy. I am not saying that it does not have its flaws just like any other social media channel, but at least they are trying to do the right thing and protect the kids using its app. We wish to see this happening for us as well on other social media outlets, right? Or do you think it is too late for Zuckerberg to change his mind?

You know me, I am an optimist by heart and I still believe my profession is one of the best, if not the best. Each profession has its bad guys and good guys. It is up to you to choose your side.

p.s: No, I won't be talking about Black Friday. Cheers!

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