Social media doesn’t exist to connect us. It exists to capture , hold , and monetize our attention for as long as humanly possible, ideally until we forget why we opened the app in the first place. It's not social media, it's attention media. And how about Gen Z? Well, they’ve noticed. Once upon a time, social media was about people. Friends. Photos. Inside jokes. Status updates that no one optimized for engagement. You posted because you wanted to share something, not becau

I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

We are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...

Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...

It was roughly 2.5 years ago, I believe. I was running my Special Topics in Marketing class with senior year students. I remember...