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Will I Share This Article on X? Highly Possible
I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

Asli Cazorla Milla
Nov 22, 20242 min read


Creator-Led Marketing and Clicks
We are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...

Asli Cazorla Milla
Mar 27, 20232 min read


Insights Competition: LinkedIn, TikTok, and More to Come
Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...

Asli Cazorla Milla
May 31, 20221 min read


A Brand is Resisting All and Doing Great: LUSH
It was roughly 2.5 years ago, I believe. I was running my Special Topics in Marketing class with senior year students. I remember...

Asli Cazorla Milla
Apr 11, 20221 min read
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