I know, I promised to write more about the Oreo case. But, the result was so disappointing (expected) that I lost my interest in it....

We are about to enter the second quarter of 2023 and not so surprisingly, we marketers are still thinking that creator-led marketing is...

Have you noticed that lately, we are hearing much more about transparency? What has happened to all social media giants that push them to...

It was roughly 2.5 years ago, I believe. I was running my Special Topics in Marketing class with senior year students. I remember...