As marketers, we love to say we’re “embracing AI.” Meanwhile, AI is doing something much bigger: it’s reshaping demand itself. Not just the tools we use. Not just the workflows we automate. The actual way people discover, evaluate, and choose products is changing, and marketing, bless it, is still acting like this is a minor software update. For years, we obsessed over channels. Search. Social. Email. Retail media. The logic was simple: find attention, capture intent, convert

I am loud and clear on how I feel about AI and its usage. As long as it is used for the benefit of society without creating any digital...

Every time I come here I say to myself that I won't talk about AI but I seem not to be doing that promise well. Last week, we all read...

Almost every month, we hear about some new challenge that is confronting my fellow marketers. I am sure by now all of you have seen this...