Social media doesn’t exist to connect us. It exists to capture , hold , and monetize our attention for as long as humanly possible, ideally until we forget why we opened the app in the first place. It's not social media, it's attention media. And how about Gen Z? Well, they’ve noticed. Once upon a time, social media was about people. Friends. Photos. Inside jokes. Status updates that no one optimized for engagement. You posted because you wanted to share something, not becau

No, I do not have a podcast. But I occasionally listen to some of them. Recently, I came across this new collaboration that I think you may like to know. So TikTok and iHeartMedia are teaming up. The social-video giant and the radio/podcast heavyweight have joined forces to build something new: podcasts by TikTok creators, a radio station channel led by trending voices, live event integrations, and more. If you’re in marketing, this is more than another “platform mash-up.” I