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When Scrolling Meets Listening
No, I do not have a podcast. But I occasionally listen to some of them. Recently, I came across this new collaboration that I think you may like to know. So TikTok and iHeartMedia are teaming up. The social-video giant and the radio/podcast heavyweight have joined forces to build something new: podcasts by TikTok creators, a radio station channel led by trending voices, live event integrations, and more. If you’re in marketing, this is more than another “platform mash-up.” I

Asli Cazorla Milla
Oct 29, 20252 min read
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