For years, digital marketers became very, very good at pushing buttons. Adjust the bid, change the audience, test another keyword, move a little budget from here to there, refresh the dashboard, celebrate a tiny improvement in CTR. Somewhere along the way, this became so central to the job that we started calling it strategy. And then Google looked at all of this and basically said: Cute. We can automate that. That is where things get interesting. Because the current wave of