Every year, we crown a Word of the Year as if language were a Eurovision contestant. Sometimes it’s profound. Sometimes it’s confusing. Sometimes it’s just… 6–7 . But this year, according to social data and cultural impact, the word that ruled the internet wasn’t a tech term, a political concept, or an AI acronym. It was “aura.” Yes. Aura. Vibes, energy, presence. That intangible something people have or desperately try to manufacture online. And somehow, it racked up 31.9