Social media doesn’t exist to connect us. It exists to capture , hold , and monetize our attention for as long as humanly possible, ideally until we forget why we opened the app in the first place. It's not social media, it's attention media. And how about Gen Z? Well, they’ve noticed. Once upon a time, social media was about people. Friends. Photos. Inside jokes. Status updates that no one optimized for engagement. You posted because you wanted to share something, not becau